Website Not Top Of Google Search Results?

When one of our clients asked this question recently...  

"Quick question, is there any reason why our website does not come up at top of page when searching in Google?" 

We decided to answer for everyone, in the form of a blog post. There is no quick answer, unfortunately.

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About Google. There are literally millions of companies competing for top spot in Google's search results. Millions! Google sets out guidelines for webmasters to follow for websites to be included in their search index but there is no magic formula to propel any website to the top of page 1. Google says this. If anyone tells you any different, be wary.

If you want to be top of local geographic searches for your company name, e.g. "Sparmelly & Dople, Accountants, St. Albans" it's easy to be on page 1. Your 'impression' will probably be amongst directory listings with links to your website. However, to be found for more competitive keywords, such as a generic search for "Accountants near St. Albans" you need to work a bit harder.

This search produces more than a quarter of a million results! Further inspection reveals that paid advertisements take priority, followed by websites that have been submitted to Google Places - and verified by Google - then the organic results.

When an SEO services company promises to put your website "top of Google" check whether this refers to a paid ad or organic results. For organic results, check which keywords are being used.

Keywords should be the short phrases that you think your targeted potential clients would use when searching for a service that you and your competitors offer. Don't use your company name - you should already be on page 1 for that or there may be something fundamentally wrong!

About Your Website. All the important pages should have a text link from the home page. Ensure that the links are within relevant text and are limited to a small percentage of the page content. Write at least 300 words and include phrases that users would type in to search for your services. Create interesting, information-rich content. Behind the content, make use of meta-data, such as alt-tags on images, and ensure that each page has a unique, relevant <title> and meta-descripton. When content is in place, check the website for broken links.

You should be open and honest when writing website content. There are also some things that Google says you  must not do, including: duplicate content, hidden text, keyword stuffing and participating in link schemes.

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If you'd like to  use The BPc for website design, optimisation, ongoing SEO or Social Media management, please get in touch.

Using Video To Your Advantage

Two Top Tips for creating video demonstrations of your products or services.

Keep it short, not boring!

We create short informative videos for our clients. Not only are we not equipped for a John Lewis style TV ad but our client-base comprises small-to-medium sized businesses whose budgets need careful management. Our clients like value for money. We find that you often have only 15 seconds to capture someone's attention and, if something can be conveyed in one minute, don't drag it out to five! 

Do you really need to add audio?

Sound is known to be the most difficult aspect of film-making to get right. If the audio isn't necessary to your video, consider keeping it silent. More than 80% of people who watch videos do so without sound. Remember, too, that using someone else's music may infringe copyright or licensing laws.

LINK TO The BPc YOUTUBE VIDEOS

At the time of writing this post, there are a dozen videos on The BPc Google/YouTube account. Two were provided from clients' smart-phones with requests to upload them, one was created by film students at North Herts College (sponsored by a client) and the others were filmed 'on location' or created by The BPc on behalf of clients. These include four 'live' camera recordings, four image slideshows and a graphic animation.

Our aim is to produce short, inexpensive, informative or promotional slideshows, graphic animations or mini-movies within a small budget. These can be uploaded to YouTube (with website links), embedded in blogs and other Social Media and included on clients' website pages to add interest. Here's one we created...

Graphic Design / Logo Design

This post covers two different aspects of logo creation: the design concept and the artwork.

We recently created a new logo design for a new company, whose website markets built-to-order contemporary luxury detached villas on the Costa Blanca in Spain. "Something simple" they said, so we used the words Designer Villas, in a clean modern font, then added the sun and the Mediterranean sea...

We have also recreated a number of logos for clients where their old logo isn't useable - perhaps their only copy is from a printed letterhead and can't be enlarged for other uses - and they would like to maintain the brand or perhaps retain its essence with a little modernisation. Some examples are:

 

   

    

When Hanson Catering reached their 30th year in 2015, we also created a complementary 'flash' that was added to the website and company correspondence, using the same colour palette and fonts as the company logo.
 

  

We can often create artwork within a reasonable time-frame (unless its complicated, like the Aerosmith or Queen rock band emblems) for £40 to £60 + vat. For new logos, the concept and initial design will take longer, in a 'how long is a piece of string' way. Therefore, to keep our minds focussed, we offer this service for £75 + vat for most standard business logo requirements, which gives the client full ownership rights to use the logo for their business. If stationery and business card design is also required, the templates can be created and supplied for a small additional fee.

More examples and information about The BPc's design services can be found in the Topics (listed under the tweets) on the right hand side of this blog.

The BPc logo

Beware! Phishing Scam Emails Claiming Domain Abuse.

Urgent - DO NOT download file from hoax email.

We have received a number of phishing emails/malware attempts within the 24 hours, aimed at registered domain owners (see example below) . Less experienced website managers/owners may panic and be tempted to follow the instructions in the email. DO NOT do this - log on to your service provider and independently check the status of your domain.

The phishing email will say something like:

Dear Sir/Madam,

The following domain names have been suspended for violation of the [internet service provider] Abuse Policy:

Domain Name: [domainname.com]
Registrar: [registrar]
Registrant Name: [your name]

Multiple warnings were sent by [internet service provider] Spam and Abuse Department to give you an opportunity to address the complaints we have received.

We did not receive a reply from you to these email warnings so we then attempted to contact you via telephone.

We had no choice but to suspend your domain name when you did not respond to our attempts to contact you.

Click here and download a copy of complaints we have received.

Please contact us for additional information regarding this notification.

Sincerely,
[internet service provider] Spam and Abuse Department
Abuse Department Hotline: [USA tel.no.]

The registered information used above is publicly available and chances are that the 'from' address will be similar to that of your service provider. Several service providers/registrants have been targeted and issued warnings about this scam. Please don't be a victim.

Websites with a Construction Theme - Home and Away

Two of the websites created for clients and launched this month feature brand new homes. Our most recently released client site showcases a number of luxury build-to-order contemporary style designer villas near the Mediterranean sea.

Between Valencia and Alicante on the Costa Blanca, spacious three and four bedroom Designer Villas are offered on residential plots of (typically) 800 square metres / one-fifth of a acre, including a private swimming pool. With prices much lower than similar property in the UK, the website is aimed at couples and families looking for a more relaxed lifestyle, either as a holiday home or a permanent residence, in a milder winter climate. The villas are also a good investment opportunity.

A few days earlier, we published a corporate website for a Bedfordshire-based construction company, Roseground Ltd.
Their construction and refurbishment services include Cleanrooms, Secure areas, offices, canteens, reception areas and infrastructures.
Roseground also built executive homes at Sundon Park.

The BPc uses WordPress themes to create websites for clients who then have the option of managing their own website content and basic SEO, with a little training and support. Alternatively, website management can be undertaken by The BPc or another third party familiar with the WordPress concept. We also offer support services, including logo design, social media management, etc. Let us know if you'd like assistance with your website promotion or internet presence.

Guest or Ghost Writing Articles and Blog Posts

One of our popular services at The BPc is blog writing. This began with a number of Google blogger accounts for various clients, many of which have been migrated to or superseded by integrated blog posts on WordPress-based websites, some of which we've developed ourselves (see Recently Built and Delivered Client Websites).

In addition to keeping our clients' blogs up to date, we also write articles and posts for publication elsewhere; sometimes as a guest writer and sometimes as a ghost writer. Recently, we wrote a business tips feature with a client, which was published by The British Library.

The purpose of Blogs and Articles

There are two reasons to write blogs and articles: Potential customers & Google.

As long as they are interesting, blog posts on your own website can attract and maintain visitors. If they like what you write, they may recommend you or use your product or service. More traffic is interesting to Google and may help your ranking in their Search Results.

Also of interest to Google is 'quality' content. Google defines quality in many mysterious ways which include:

• number of visitors and length of visit
• length of post or article (300+ words is their suggested minimum)
• images with alt-tags and, preferably, height/width details
• off-site links - but not too many - to related content

Google will analyse your content for keyword stuffing and duplication so DO NOT copy/paste paragraphs of information from elsewhere on the internet - Google algorithms will determine that your post has nothing to offer and it may even impact the value of your whole website.

How to keep coming up with fresh content for your posts

First of all, determine the frequency of posting: one new post every month is better than posting a few all at once then leaving a long gap. Both Blogger and WordPress allow you to schedule your posts. As an aside, you can also schedule your Facebook Business Page posts.

Often, business owners are so used to just getting on with the job that they can't see how any of it can be used to create a 300-word newsworthy item. It may be 'old hat' to you but the rest of the world hasn't heard it yet therefore it's news. An outsider is often the best person to tell you what may be newsworthy.

For example, if your business is erecting flagpoles, what might your blog post schedule look like?

1. Company History
2. How to erect different style flag poles
3. Major order for 1200 flagpoles nationwide
4. Erected some more flagpoles

... then you run out of news until Christmas. Dull as dishwater! Try this:

1. Inspired to set up our flagpole services business
2. If anyone can erect a flagpole, why is our business so successful?
3. 1200 new flagpoles nationwide - find out where and why!
4. Corporate flagpoles in Stevenage and Bath
5. Do you recognise these London landmarks where our flagpoles are sited?

Item 4 may seem a bit pointless but not to companies searching those keywords!! Not only is mentioning place names linked to your service good for searches but mentioning your clients means that they are likely to assist your publicity plans, e.g. with retweets on Twitter. Item 5 is a twist on the same theme, using location keywords and uploading some photos to make it interesting.

If it's a bit of a chore and you'd like The BPc to help, let us know! Find us on Twitter.com/BPcUK

Recently Built & Delivered Client Websites

Here are some websites we've delivered since our previous websites-now-live post.

Hanson Catering has followed their strategy of continued service excellence during controlled growth. They were being hampered by their previous website which was out of date in a number of ways including the technology used to build it and the method of updating the content to keep it fresh. It was difficult and time-consuming to introduce new menus onto the website - but not now! The BPc won the bid to develop a website that reflects the company's style and provides a showcase for their services.

With so many menu choices on offer, we chose a picture-based menu system. It's also quite rare that a company displays its prices for fear of competitors under-cutting them but Hansons' know that their prices are value for money and that customers need to know such information quickly, not have to wait for a quote just to allocate a budget. Hansons welcome enquiries via the website or by 'phone so don't hesitate if you would like to contact them.

Hansons provide catering services in Herts and the North-West regions of the London catchment area, for businesses, weddings and other private functions, from intimate gatherings to hundreds of guests. Ready to see their website now? Click the link below the image to visit...

www.hansoncatering.co.uk

We have re-designed the SunSeeker Doors website for the third time in the company's history. As a company at the forefront of technology in their field of door design, SunSeeker Doors' management fully understands the need for their website technology to reflect that ethos, without splashing out mega-bucks for no good reason. SunSeeker has been manufacturing and installing bi folding doors for most of this century and is leading the way with their new UltraSlim range of bi folds and sliding pivot door systems.

Often, the doors are fitted during property renovations and photographs taken at the time tend to show builders' rubble - but they've managed to obtain some great photos in recent months, thanks to their clients, and these can be seen on the gallery page.

We decided to use a mega-menu with images of the products because some of the door names or descriptions are not very helpful for browsing around, e.g. UltraSlim Bi Folds, UltraSlim Slide-Pivot, Frameless Double-Glazed... a picture is indeed worth a thousand words. Without further ado, here is a snapshot of the website with a link to the real thing:

www.sunseekerdoors.co.uk

Our client in Provence expanded their holiday business earlier this year and asked us to completely re-design their website to include their latest venture - classic VW Campervan holiday hire for people who want to tour without the bother of planning hotel stop-overs. The SunHatFrance website was several years old and was in need of some energising so we updated the logo while the client supplied some fantastic photographs and wrote some blog posts, describing some of the best places to visit whilst touring in the Côte d'Azur. Then we built the website, which includes an online availability calendar and provisional booking system.

SunHatFrance is owned by an English couple who have run a holiday business in the South of France for many years, with repeat business from many clients. They have invested in two campervans, Cassie & Joe, so that holiday-makers may tour the area, enjoying not only popular venues but also explore those out-of-the-way places without having to commit to a schedule.

Once again, strong images have been used to complement the written descriptions, conveying the idyllic holiday life in the South of France.

www.sunhatfrance.com

A Hertfordshire Company asked us to build a new website for them as we had previously created two other websites for previous ventures and they were pleased with our services. The client is very 'hands on'  therefore we were training as we built the site. It worked well:

www.millerspropertyservices.com

The Welwyn Festival Group wanted to replace their blog with an engaging website with the ability to become all-singing, all-dancing and which could be updated reasonably easily by computer literate volunteers. The site needs to be informative, attractive to a community of mixed age groups and updateable quickly and easily.

They have a huge number of photographs dating back over 15 years and some further back still, not all of sufficient quality for the website, but many will nevertheless be uploaded as an archive record. We set up the new website with a handful of more recent photographs in time for the annual festival. The next few months will see some training sessions and we have agreed to support the efforts of this charitable organisation for at least the next year.

The emphasis for this site is on fun! We have uploaded some photographs of this summer's week-long festival and the Welwyn Festival group will upload more following training.

www.welwynfestivalgroup.org.uk

The green background images are on a mega-menu which drops down over the page header image. Each of the items is linkable to the latest news and 'next' will present the previous news - and so on. There is a main menu bar and sub-menu at the top of the page tp help people using the site to find the information they are interested in. Navigation is no mean feat as there are 70-ish events each year.

Please visit each of these websites and order some party food and sleek new doors, book a relaxing holiday in France or contact us with your website questions. You'll find us on Twitter/BPcUK.

Google's Deadline for Mobile-Friendly Websites - Are You Ready?

Is your website 'mobile-friendly'?

Google has set a deadline of April 21st for websites to become mobile-friendly. If, after this date, your website fails Google's mobile-friendly test then it will begin to slide way down their organic search results ranking for mobile searches.

Isn't Google meant to deliver these results in an un-biased fashion based on relevance and popularity? It doesn't matter, Google will do whatever it wants and our job is to obey. So what is it that website owners of small businesses need to do?

Test Your Website for Mobile-Friendliness

Use this link to find out the results: www.google.com/webmasters/tools/mobile-friendly/

If your website passes the test, you don't need to read the rest of this post. Enjoy the rest of your day!

If your website fails, there may be a couple or more reasons cited. Before you panic, though, how important is the result to you? Google isn't very clear on this but it is generally thought that, currently, it will only affect your results position for searches on mobiles and that your position should remain fairly consistent on desktop computer services and probably tablets.

Use Google Analytics to Determine the Urgency

If you have access to your website's Google Analytics, you will be able to find out what percentage of your visitors are using mobiles to find your website.

If it's around 10%-12% like this, you have a little time to think about your strategy

But if it's 25%-30% like this, you will need to make some quick decisions!

If the phrase 'Google Analytics' means nothing to you, contact your web people immediately for help. If that is difficult for you, email us with your website address and we'll (1) see if you have analytics in place and (2) try to give best advice, briefly, without charge or further obligation.

Winners & Losers

WordPress
If your website was developed using a WordPress theme within the past year, it is quite possible that it has a responsive theme and will pass the test; if it is a non-responsive WordPress site, it may be a case of transferring to another theme. Sometimes, though, it's quicker (and therefore cheaper) to start again.

HTML hand-coded sites
These are unlikely to be responsive but your website developer may be able to use CSS to make it responsive.

Other CMS & e-commerce sites
Sorry but I don't feel qualified to comment as expertise here is limited.

Other options
Rather than rewrite a site, it may be possible to code a mobile-friendly version. Your website developer will be able to explain this to you.

One more thing... Act Now! If you need help, advice or maybe a new website, let us know.

Dear Daily.co.uk - That is NOT the way to treat your customers!

I thought it important to squeeze in a little rant about the company we've used since just after it launched - we even mentioned daily.co.uk in a blog post 3 or 4 years ago. We were impressed with the service to begin with and were comfortable enough to remain with them as their services deteriorated - but these last few days has sealed the fate of any future relationship. We no longer trust them to respect their customers.

Last Friday, we were asked to register a domainname.co.uk for a client and logged into daily.co.uk as usual to do so. As we were choosing the length of registration, we noticed what we thought were pricing errors - an increase in excess of 50% to register a .co.uk domain for 2 years.

We then checked the price of our upcoming renewals of some daily-previously registered .co.uk domains that are due in a couple of months: it showed the same price hike.

We searched online forums to find that others were equally shocked at daily's sudden price rise.

So, in the same way that we transferred a load of domains to them over the past few years, we decided to begin transferring away and were stunned to discover that they had anticipated this action and have added a charge for this previously (and generally) free service!

Here are the sums:

You can register/renew.co.uk domains for up to ten years with most reputable companies. Using the figures in the illustration above, the savings for transferring away would be even greater for each added year.

No prizes for guessing what we're doing. In fact, shopping around for cheaper domain names can save even more money but we have to consider other aspects that are important to the way we work with our clients.

For example, at the time of writing, Heart Internet is £5.98+vat for 2 years registration/renewal and, if you are willing to pay in Euros, Blacknight.com charges €7.98+vat for 2 years .co.uk registration/renewal which is (today) approximately £5.82+vat. Disclaimer: please check the prices and services for yourself before proceeding as we will not be held responsible for the consequences of any action taken, citing this blog.

In the interests of balance, we should add that if you wish to pre-pay for at least 150 .co.uk domain names with daily.co.uk, the price does come down to £5.30+vat for 2 years' registration/renewal.